Perspectives - Thrower Marketing Group

The Marketing Ecosystem: Why Integration Drives Impact

In the AEC industry, well-intentioned marketing often falls flat when efforts are fragmented. This blog explores the power of integrated marketing—where every touchpoint, from your website to your proposals, works together toward a common goal. When strategy ties everything together, your message becomes more memorable, trust grows faster, and your marketing starts delivering real impact. This is about making your current efforts work smarter—not harder—for lasting results.

August 26, 2025

What Message Does Your Marketing Send About Your Firm?

You’ve heard the saying, “Don’t judge a book by its cover.” And yet, in both life and business, we do it all the time. For your firm, that “cover” is your marketing. Your logo. Your colors. Your fonts. Your website. Even the tone of voice you use. All of these

June 9, 2025

Unlocking Wealth and Legacy: Why ESOPS Are Growing In Popularity In AEC

Welcome to Thrower Marketing Group Guest Blog Series! Drawing from our experience in the AEC industry, this series goes beyond marketing to explore key business challenges in many leaders in the industry face. With insights from expert contributors, we aim to share information that empowers and shapes the AEC community.

September 25, 2024

The Hidden Power of Marketing: Strengthening Workforce Engagement and Culture

When I first entered the A/E/C industry in the early 2000s, marketing’s role was narrowly defined. Marketing professionals were primarily responsible for proposal production, a vital role of course, but a lost opportunity when you think about the expertise this group has to offer Thankfully, over time,

September 24, 2024

7 Key Tips to Maximize your CRM Strategy

Q&A with Jeremy Greenwell, President of REAL Advisory Welcome to the Thrower Marketing Group Guest Blog Series! Drawing from our experience in the AEC industry, this series goes beyond marketing to explore key business challenges that many leaders in the industry face. With insights from expert contributors, we aim

September 11, 2024

Bridging the Gap: How CRM Connects Marketing and Sales in AEC

In the architecture, engineering, and construction (AEC) industry, as well as in other professional services firms, the journey from attracting leads to winning projects can be complex. This is where a Customer Relationship Management (CRM) system becomes invaluable. After reading our latest blog on the difference between marketing and

September 4, 2024

Marketing and Sales: The Power Duo Behind Business Growth

In the business world, marketing and sales often get lumped together, but they are two distinct functions that play crucial roles in your company’s success. Understanding the difference between the two can help you use them more effectively and, ultimately, drive more business. What’s the Difference Between Marketing and

August 27, 2024

Why Your Company Website is a Great Investment

In the world of AEC, we understand the importance of starting with a solid foundation. Your company’s website is no different—it’s the bedrock of your digital presence, supporting everything from brand visibility to client conversions. If done right, investing in your website can be a game-changer: Highlights Value: Your

July 17, 2024

The Strength of Story

My father was an amazing storyteller. He had that special gift that drew people to him. Watching him, I understood that stories have the power to create connection. They help us understand the world around us. By telling your brand’s unique, authentic stories, you are creating narratives that set you

March 25, 2024

Finding Focus Using the 80/20 Rule

Whether it’s writing your daily to-do list or defining your business plans for 2024, when priorities compete, choosing the right areas of focus is essential. By concentrating on the most essential 20% of your tasks, you’ll achieve around 80% of your goals. If that sounds like tricky math to

February 21, 2024